Papua New Guinea Agritourism Policy Setting Workshop 2019

Policy setting for Improved Linkages Between Agriculture, Trade and Tourism:
Strengthening the Local Agrifood Sector and Promoting Healthy Food in Agritourism

 Workshop organised by the Government of Papua New Guinea
in collaboration with and Pacific Community, CTA, PIPSO, IFAD and SPTO

Port Moresby, Papua New Guinea, 27-28th May 2019.



Promoting linkages between agriculture and tourism-related markets for improved food and nutrition security

Tourism is the lifeblood of many Pacific economies and agritourism provides a promising avenue for diversification and trade growth. High quality, nutritious and healthy food, available every day of the year, is critical to hotels, lodges and resorts. Often the food purchasing bill of a tourism site is large in comparison to the size of the local economy, yet surprisingly little of this is spent locally, even when supplies are available from farmers, fishermen and small-scale agribusinesses. The challenges of shifting food-sourcing to local suppliers are considerable – achieving this in a way that meets commercial needs and customer preferences and meets food and safety requirements would be one way in which tourism operations can significantly increase their contribution to local economic development.

Linkages between agriculture and tourism not only can potentially increase opportunities for domestic agriculture earnings and sector growth, but also offer opportunities to help develop visitor attractions and distinctive tourist destination brands by creative use and marketing of local produce and scenery. In order to acquire these benefits, the tourism industry needs to be proactive in utilizing local produce and agriculture sites as a tourist attraction. Therefore, technical capacity and skills need to be built in order to accomplish this.

Since 2016, a total of four consultative national agritourism policy setting workshops were organised in Vanuatu and Samoa, Solomon Islands in 2017 and Fiji in early 2018 which led to concrete policy measures and funding proposals developed for each country. In view of the positive experiences in Vanuatu, Samoa, Solomon Islands and Fiji and the potential opportunities in agriculture and tourism in PNG, the Government of PNG in collaboration with the development partners is supporting an Agritourism policy-setting for Papua New Guinea, which will develop further linkages between agriculture, trade and tourism sectors to support local businesses in serving tourism-related markets.

Agriculture has the potential in other sectors such as tourism and agro-industries and as a major economic activity in the rural areas, agriculture plays an important role in the process of rural development. The linkage between agriculture and tourism has not been fully explored in many Pacific islands and only recently this linkage is now been given priority because of the huge potential that exits for the agriculture sector to supply the hotel industry. Thus adding the opportunity to promote fresh local products and promoting the local cuisines to international visitors.

Goal: To promote sustainable use of local food by the tourism industry through a new coordinated Papua New Guinea Agritourism Plan or Strategy to strengthened intersectoral policies.


  • To promote linkages between the agrifood sector and the tourism industry to increase sustainable local sourcing through a new developed agritourism plan or policy for Papua New Guinea
  • To identify key institutional and supply chain gaps and issues that should be advocated through this new Plan and stakeholders that would drive the changes
  • To formulated an initial work plan and a working group that will take forward concrete actions drawn from the consultations.
  • To identify concrete projects that can be supported under the intra ACP EU funding.
  • To contribute to the Pacific regional agritourism strategy.

Background Note & Programme (coming soon)
Highlights (coming soon)
Draft Biodata of Speakers (coming soon)
Photos (coming soon)


  • Papua New Guinea National Agriculture Development Plan, 2007-2016 Policies and Strategies V1 [pdf]
  • Papua New Guinea National Agriculture Development Plan, 2007-2016 Policies and Strategies V1, part 2 [pdf]
  • PNG National Agriculture Development Plan 2007-2016 Implementation Plan V2 [pdf]
  • PNG NADP 2007-2016 Implementation Plan V2 map 1-9 [pdf]
  • PNG NADP 2007-2016 Implementation Plan V2 part 2 map 10-18 [pdf]



8h30-9h00 Registration

9h00-9h15 Opening Address
Honourable Minister of Agriculture and Livestock
Honourable Minister for Culture and Tourism

9h 15-11h Session 1: Setting the scene: what do we know about opportunities to support linkages between agriculture, health and tourism

This session will set the scene on the opportunities that the tourism sector can bring and the needed linkages with other sectors such as agriculture and trade. It will look at successful models in other parts of the world and what could be of interest to PNG agritourism policy.

Moderator: PNG ( Potential names to be provided by PNG Counterparts)

– Setting the scene: Agritourism Policy for PNG
CEO for Ministry Agriculture, Food, Forests and Fisheries Ministry of Agriculture, PNG

– Global Trends and Evolution of Agritourism and Food Tourism
Isolina Boto, Manager and project leader for regional trade, CTA

– Tourism Trends in the Pacific and PNG – Challenges and Opportunities

– Agritourism Development in the Pacific

11h00-11h15 Coffee Break

11h15-13h00 PNG Context: Opportunities for Agritourism Development

This session will look at the PNG context. It aims at reaching a better common understanding of the opportunities in agritourism in PNG. It will assess the situation in the key areas important to set up an agritourism policy.

Moderator: PNG (potential names to be provided by PNG counterparts)

– Overview of tourism development and opportunities for greater connection with the agriculture industry at policy level
Ministry of Culture and Tourism Office

– Overview of main agricultural and fisheries fresh and processed products with potential for the tourism-related markets
Ministry of Fisheries

– International Tourists Expectation in PNG – Gaps and Challenges – How can we do it better?
PNG Tourism Promotion Authority

– Gaps and opportunities for market linkages of agricultural products supplies to the PNG tourist markets
Private Sector Rep

13h00-14h00 Lunch

14h00-16h00 Session 2: Identification of priority Areas for Development for Agribusiness and Agritourism Development

This session will discuss key areas in agribusiness and agritourism that are priority for development support and present specific examples of what can work and already identified in the PNG Agriculture Sector Plan and Tourism Sector Road Map. Furthermore to identify how development support can be better tailored in the local context.

– Agribusiness key priority areas for support
Maria Linbi – President of the Papuan New Guinea Women in Agricultural Development Foundation

– Building quality seafood supplies to the Tourism Industry
Private Sector Rep

– Developing Agritourism Attractions, Tours and Handicrafts
PNG Tourism Promotion Authority

– Opportunities for ICT in Agritourism
PNG ICT Cluster

16h00-17h30 Working groups in each of the 3 areas to identify key elements of the strategy/policy on agritourism and proposed actions. Identify 3 or 4 key areas for priority development and support



9h00-13h15 Session 3: Promoting Agritourism through Value Addition, Value Chains and Safety standards


– Building Sustainable Value Chain for Agritourism – What needs to be done?
Private Sector Rep

– Supporting Farmers and Farmers Organisations – Capacity Building
Representative from the farmers organisations in PNG

– Product Development, Market Access and Food Safety Standards/Certifications
Apiame Cegumalua – HACCP Australia Expert

11h00-11h15 Coffee Break

11h15 – 13h15

Chefs for Development: the link between agriculture & cuisine

This session will look at the role of chefs and the hospitality sector in stimulating demand of local products and its use by chefs. It will share experiences from other regions.

– Building Food Tourism in PNG – Why it is important and what can be done?
Robert Olivier

– Best practices and new opportunities in sourcing local food by the Chefs
Culinary Chef in PNG

– Promoting Food festivals and Food celebrations
Speaker from the PNG National Tourism Authority

– Challenges and Opportunities for Farmers & Farmers Organisations in Supplying the Hotel Industry
Speaker from the Farmers Organisations in PNG

13h15-14h15 Lunch Break

14h30-16h00 Identification agritourism Policy Consideration and Priority Developments

Group Presentations

Key elements of the strategy/policy on agritourism and proposed actions. Identify 3 key areas for priority development and support

Conclusion—Moderator provides concluding remarks focusing on agreed future actions