Fiji Agritourism Policy Setting Workshop 2018

Policy setting for improved linkages between agriculture, trade and tourism:
Strengthening the local agrifood sector and promoting healthy food in agritourism

Workshop organised by the Government of Fiji
In collaboration with and Pacific Community, CTA, PIPSO and SPTO

 Nadi, tbd, Fiji
Suva, tbd, Fiji


Tourism is the lifeblood of many Pacific economies and agritourism provides a promising avenue for diversification and trade growth. High quality, nutritious and healthy food, available every day of the year, is critical to hotels, lodges and resorts. Often the food-purchasing bill of a tourism site is large in comparison to the size of the local economy, yet surprisingly little of this is spent locally, even when supplies are available from farmers, fishermen and small-scale agribusinesses. The challenges of shifting food-sourcing to local suppliers are considerable – achieving this in a way that meets commercial needs and customer preferences, and meets food and safety requirements, would be one way in which tourism operations can significantly increase their contribution to local economic development.

Fiji has 40% of the market share in the Pacific Tourism market and it is the biggest tourist destination. Tourist arrivals is almost hitting the one million mark. It has natural and cultural potential to develop its tourist market further by diversifying its tourism policy and strengthening its linkages with the agriculture industry. This will increase resilience of food systems and incomes for rural communities. A policy on agritourism will also develop linkages with the health sector ensuring that it supports national campaigns towards nutritious and healthy food (embedded in the concept of quality food referred above).

Agriculture is one of Fiji’s key economic sectors and contributes around 28% of total employment in the formal sector, and indirectly employs many more. This sector, which was once a major stronghold of Fiji’s economy, is the third largest now, contributing $451 million (9%) annually to the nations GDP. Sugarcane, which used to dominate the sector now only contributes (0.9%) and has been surpassed by other crops, horticulture, and livestock production and subsistence sector.

While Fiji’s agriculture and tourism are the two key sectors in the economy, survey carried shows that a lot of food used in the Tourism industry are still imported. Martin (2011) highlighted that the Fiji Visitors Bureau identified 343 hotels, hostels and resorts in Fiji. Young and Vinning (2007) estimated that at present, 80% of fruits and vegetables consumed by the tourism sector are imported. In 2006, the Fiji tourism industry imported FJ$35 million in vegetables alone. (Loze and Low 2008) This is despite the fact that local vegetables are cheaper than imported ones during the middle winter months of the year.

Goal: To promote sustainable use of local food by the tourism industry through strengthened intersectoral policies.


  • To promote linkages between the agrifood sector and the tourism industry to increase sustainable local sourcing through a developed agritourism policy in Fiji
  • To increase the understanding and awareness of the current deficiencies in the supply of produce along the value chain and the actions needed
  • To design inter-sectoral and inclusive policies which promote PPPs for improved local food use and consumption.
  • To identify concrete projects that can be supported under the intra ACP EU funding.
  • To contribute to the Pacific regional agritourism strategy.

In view of the importance of the tourism and agriculture sector in Fiji and the number of public and private players in the ground, we will held two consultative meetings in Nadi and Suva.


Background Note & Draft Programme  (coming soon)
Highlights (coming soon)
Biodata of Speakers (coming soon)
Photos (coming soon)


  • Fiji 5-Year & 20-Year National Development Plan [pdf]
  • Ministry of Industry, Trade & Tourism FIJIAN TOURISM 2021 [pdf]
  • Travel & tourism economic impact 2017 – Fiji [pdf]
  • Fiji – Travel and Tourism [link]
  • Fiji – Agricultural Sector [link]
  • South Pacific Tourism Organisation Annual Review of Tourist Arrivals in Pacific Island Countries in 2016 [pdf]
  • Overview of three Agritourism Events in the Pacific [pdf]