The 14th Brussels Development Briefing took place on 12th October 2009 (14h30-18h30) on the role of Media in Rural Development. This Briefing examined the need to mainstream media in development and increase donor’s attention to media as well as the challenges the journalists and media specialists face when addressing agricultural and rural development issues in their work. The participants tried to find more on how media can better serve rural communities in ACP countries. This Briefing is part of the 25th Anniversary events of CTA. Prominent policy-makers and media specialists shared their experience and views on these issues.