2nd Pacific Agribusiness Forum

Promoting regional trade and agribusiness development in the Pacific

2nd PAF logos



Organised by PIPSO, CTA, IFAD and SPC

Apia, Samoa, 29th August – 2nd September 2016

New ! articles on agribusiness in the Pacific



Photos  (coming soon)

Biodata of Speakers (coming soon)


Additional materials:

Dynamic Trade Policy for Small Island Developing States: Lessons for the Pacific from the Caribbean

1st Pacific Agribusiness Forum

Vanuatu Agritourism Policy Setting Worskhop 2016

BB. 43 Reader – Women entrepreneurs – key players in ACP agribusiness development

BB. 37 Reader – Building resilience of SIDS through agricultural trade and agribusiness development

Capacity4Dev: Blog – Building Resilience of Small Island Economies

**Draft Programme**

Monday 29th August 2016

Field visits

Workshop Women in agribusiness

Tuesday 30th August 2016

8h00-9h00 Registration

9h00-9h30 Opening remarks

Formal opening: Honourable Prime Minister or Minister for Agriculture, Rural and Maritime Development & National Disaster Management of Samoa
– Mereia Volavola, CEO, PIPSO
– Hoonae Kim, Director, Asia and the Pacific, IFAD
– Michael Hailu, Director, CTA
– Head of the European Union Delegation

9h30-11h00 Policy Forum: Opportunities to support agribusiness development and investment in
support of the private sector

This high-level policy panel will discuss the policy and regulatory context in support of agribusiness and private sector development in the Pacific and how multisectoral approaches can promote trade facilitation and market access in support of healthy local food.
Moderator: Michael Hailu, Director of CTA
– Hoonae Kim, Director, Asia and the Pacific, IFAD
– Director, IFAD
– H.E Dr Pao Luteru, Ambassador of Samoa, Coordinator of the ACP SIDS Platform
– New Zealand Aid (tbc)

11h00-11h15 Coffee break

11h15-13h00 Panel 1: Policies and markets to promote opportunities for investment in local and regional markets

Opportunities for the Pacific Agrifood Sector in local markets: trends and successes in promoting quality, nutritious and healthy food. This panel will feature opportunities and successes in local and regional markets in key value chains aimed at reducing the import bill and contributing to nutrition security. Special focus will address added-value and processed food and strengthening the capacities of local producers to supply more food to meet demands for nutritious and healthy diets.
– Key value chains in the Pacific region: successes and new opportunities
Mereia Volavola, CEO, Pacific Island Private Sector Organisation (PIPSO)
– Successful MSG agrifood exports and MSG Strategy in supporting agrifood producers
Henry Sanday, Private Sector Development Advisor, MSG
– Promoting consumption of fruits and vegetables: opportunities in local and regional markets
Michael Finau Brown, CEO, Nature’s Way Cooperative
– Opportunities in agribusiness for coconut added-value products
Women in Business Pacific
– Successes in Hydroponics: promoting consumption of fresh vegetables
James Douglas, Owner, Niue Fresh Hydroponics

13h00-14h00 Lunch

14h15-17h30 Panel 2: Strengthening the organisation of the value chain actors

Building and Engagement of Rural Farmers into the Value Chain Supply. The purpose of this session is to explore ways on how to effectively engage rural farmers into the supply chain and change the culture and attitude towards farming, supply and development.

– Agriculture Policies in the Pacific and the effective engagement of farmers along the value chain
Vili Caniogo, Team Leader Pacific Agricultural Policy Programme (PAPP) SPC
– Strengthening farmer’s organisations to better access markets
Afamasaga Toleafoa, Chairman, Pacific Islands Farmer Organisations Network (PIFON)
– The engagement of rural farmers for the export markets in roots and tubers: lessons learned
Maria Lailai Moi, Director, Ben’s Trading Ltd, Fiji
– Improved market access for high-value vegetable products through participant guarantee system Rob Erskine Smith, Agribusiness Expert, PGS Project Leader
– Engaging farmers in moving up the value chain in fresh vegetables markets
Michael Joe, Managing Director, Joe’s Farm, Fiji
– From Farm to Table: Building the capacity of farmers for the local and export markets
Adimaimalaga Tafuna’I, Executive Director, Women in Business Development Inc, Samoa
– Strengthening farmers and communities to boost local and export production
Alfatina Tawake, Export Manager, Island Express Limited, Fiji

15h15-15h30 Coffee break

15h30-16h30 Ensuring quality compliance of quality standards for value-added products
This session will look at the compliance of standards for inclusive value chains and the need to strengthen capacities of the operators. A real case example and how the marketing company developed the branding and marketing of the company’s product will be shared.
Moderator: Api Cegumalus
– Importance of Food Safety standards in value adding
– Labelling and Packaging in value added products (i.e. nutritional values)
– Branding and Marketing to promote or increase the sale of products

16h30-17h30 Working group sessions

19h00 Chefs for Development Dinner

Wednesday 31st August 2016

9h00-9h30 Summary Day 1

9h30-13h00 Panel 3: Addressing tourism-related markets: from policy to practice

This session will build upon the findings and successes developed from the 1st Pacific Agribusiness Forum in terms of promoting multisectoral and multistakeholder approaches to strengthen linkages between agriculture, tourism, trade and health sectors. It will look at policies and practices promoting local sourcing for improved quality and heathy food. It will feature the first agritourism policy-setting work being developed by Vanuatu and “Buy Samoan-made” trend.

9h30-11h00 Strengthening the chain actors to in serving tourism markets and branding the region as quality food destination

– Trends in the tourism Industry and factors influencing tourist choice of holiday destination and food consumed. Branding the region as a quality food destination
Chris Cocker, CEO, South Pacific Tourism Organization
– What do we know about tourism expectations?
Dawn Gibson (PhD), Senior Lecturer Tourism and Hospitality, School of Tourism and Hospitality Management Faculty of Business and Economics, University of the South Pacific
– Successes & opportunities in organic production: Pacific Organic Tourism & Hospitality Standard
– Successes in the Pacific in linking agriculture and tourism: the perspective of Chefs
Chef Robert Oliver
– How Chefs can promote health and nutrition values of food
Chef Colin Chung
– Quality, supply and timeliness of the delivery in using local foods
Samoa Executive Chef, Head Chef of Tanoa Tusitala Hotel
– Views & expectations from tourists/consumers on the food served in Pacific Hotels and restaurants

11h00-11h15 Coffee break

11h15-13h00 The Vanuatu context: linking agriculture, tourism and health through agritourism policy-setting
– Howard Aru, Director General of Agriculture, Ministry of Agriculture, Vanuatu
– Georges Borugu, Director, Department of Tourism and Acting Director-General of Ministry of Trade, Industry and Tourism
– Industry and VC operators on product development
– Development partners

13h00-14h00 Lunch

14h00-15h15 ‘Buy Samoan-made’
This session will present some of the iconic Samoa products which contribute to brand the island.
– “Buy Samoa Made” Export Drive
Tagaloa Eddie Wilson, President, Samoa Association of Manufacturers and Association (SAME)
– Added value products from talo and banana chips
Tanya Ott, Founder of the Tropical Crisp Snacks and Crisp Company
– Organic Nonu juice
Garry Vui, Managing Director, Nonu Samoa entreprises Ltd
– Samoa Nonu Delights
Faumuina Apulu Lance Polu, General Manager
– The branding and marketing strategies
Apia Bottling Company
– Organic Farm to Table: creating a sustainable supply chain
Women in Business Development Inc (WIBDI), Samoa
– Perspective from Samoa towards promoting quality food and nutritious and healthy local products
Alexandra Mauli Rankin, CEO, Samoa Hotel Association

15h15-15h30 Coffee break

15h30-16h30 Promoting South-South experience
– SPTO: Foods demands of the Kiwis, Aussies, Americans and European tourists
– Indonesian Experience: How the Tourism/Hotel industry engages with local SMEs on food procurement.
– PT&I – Update on the trends of the Chinese visitors to the Pacific markets. Understanding Chinese tourists’ expectation and demands for food
– CTA: Rationale and Success of value adding to the Agriculture industry. How value adding can add to the array of products offered to the tourism industry and export markets?
– Experience from New Caledonia or Tahiti on branding, marketing…, origin-linked products or geographical indications

16h30-17h30 Working group sessions

Thursday 1st September 2016

9h00-9h30 Summary Day 2

9h30-11.00 Panel 4: Agribusiness Financing: Innovative financial Solutions to support Agribusiness

This session will look at what is constraining SMEs and how can financial institutions provide workable solutions.

Alatina Loelu, Chief Executive Office, Small Business Entreprises Centre, Samoa
– Merchant Finance Limited (Fiji), Development and marketing of the Agribusiness products
Napolioni Batimala, Chief Executive Office, Merchant Finance Limited, Fiji
Fuimaono Falefa Lima, Chief Executive Office, Development Bank of Samoa
Howard Politini, General Human Resources, Bank of the South Pacific
Ian Buck, Facility Manager, ADB Samoa AgriBusiness Project
– European Investment Bank- lending to financial institutions for SME lending
– Crowd Funding

11h00-11h15 Coffee break

11h15-13h00 Breakout Sessions with Financers
Two SMEs experience in getting access to finance. What works and what does not work.

13h00-14h00 Lunch

14h00-16h00 Final session

Based on previous input and discussions in working groups, this session will make few actionable recommendations for short, long and medium term.
It will: (i) generate ideas for a regional project on sustainable sourcing from small-scale farmers and value addition in the agribusiness sector; (ii) identify upscaling opportunities for linking small-scale farmers to domestic markets and the tourism industry in the Pacific; (iii) determine sources of support, institutions and strategic alliances needed to strengthen relations between chain actors in the Pacific for nutritious and healthy food.

16h00 Closure

Last Brussels Briefing 45: “Smart and Affordable farming solutions for Africa: the next driver for agricultural transformation”

The Brussels Development Briefing n.45 on the subject of “Smart and Affordable farming solutions for Africa: the next driver for agricultural transformation” was held in Brussels at 09:00-13:00 on 13th July 2016 at the Albert Borschette Congress Center, Room 1.A (Rue Froissart 36, 1040 Brussels).  This Briefing was organised by the ACP-EU Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission, the the European Commission / DEVCO, the ACP Secretariat, CONCORD, CEMA, Agricord and the PanAfrican Farmer’s Organisation (PAFO).

 View the coverage on Twitter with @BruBriefings
Watch the live WebStream recording of the Briefing


Programme and Background Note


Highlights (available soon)


Biodata of the speakers 

Resources (available soon)

 **  PROGRAMME  **

Introduction and Opening of the Briefing: Isolina Boto, Manager, CTA Brussels Office [presentation|video]

Introductory remarks:  Jean-Pierre Halkin, Head of Unit, Rural Development, Food & Nutrition Security, Europeaid, European Commission; Ulrich Adam, Secretary General, CEMA; Juha Ruippo, Director of the Finnish Central Union of Agricultural Producers and Forest Owners (MTK) Brussels; Theo de Jager, President, Panafrican Farmers Organisation (PAFO); Michael Hailu Director of CTA

Panel 1: Setting the scene: Drivers of smart-farming in Africa
This panel will discuss the available tools and approaches in support of smart-farming which can benefit the smallholders. It will also discuss public-private partnerships (PPPs) and multi-stakeholder alliances that aim at accelerating investments and transformative change in African agriculture.
ChairH.E. Kaire Mbuende, Ambassador of Namibia

– Smart-farming: trends and new opportunities benefiting small-holders
Josef Kienzle, Expert, Equipment and Institutions/Agro-Industries, Rural Infrastructure and Agro-Industries. Division (AGST), FAO  [presentation|video]

– Connecting your farm: the future of Precision Agriculture in Africa
Louisa Parker, Manager Institutional Funding and Stakeholder Relations Africa and Middle EastAdvanced Technology Solutions AGCO Corporation (AGCO)  [presentation|video]

– Contribution of unmanned aerial systems to precision farming
Giacomo Rambaldi, Senior Coordinator ICT, CTA; Damien van Eeckhout, Head of International Business Development, Airinov   [presentation|video]

– Smart farming: a priority for farmers in Africa
Theo de Jager, President, Panafrican Farmers Organisation (PAFO)  [presentation|video]

Panel 2: Scaling up successes in smart farming
This panel will look at specific examples of successful smart-farming applications at various levels. It will also show smart inclusive and sustainable PPPs.
ChairH.E. Teneng Mba Jaiteh, Ambassador of Gambia

– PPPs: Upscaling agribusiness successes in Africa
Chris Addison, Senior Coordinator, CTA;  Stephen Muchiri, CEO, Eastern African Farmers Federation, Kenya   [presentation|video]

– Proven successful smart-farming technologies: the case of Potato initiative Africa
Frank Nordmann, Grimme, Germany  [presentation|video]

– Empowering women and youth through capacity building
Eric Kaduru, KadAfrica, Uganda  [executive summary|video]

– Pooling forces: Machinery rings and cooperatives
Andreas Hastedt, Board member, German Association of Machinery Rings  [presentation|video]

Brussels Briefing 44: Promoting responsible and sustainable sourcing through Fair Trade

The Brussels Development Briefing no. 44 on “Promoting responsible and sustainable sourcing through Fair Trade” took place on 22 June 2016  from 9:00 to 13:00, at the ACP Secretariat in Brussels, Belgium.
This Briefings was co-organised by CTA, the European Commission / DEVCO, the ACP Secretariat, CONCORD and the Fair Trade Advocacy Office.

On Twitter, you can share your ideas and questions (before, during and after the event), using the hashtag #BBFairTrade. You can also follow @brubriefings.

Click here for a Webstream recording of the Briefing


Programme and Background Note


Highlights (available soon)


Biodata of the speakers 


Introduction of the Briefing: Isolina Boto, Manager, CTA Brussels Office [video]

Introductory remarks: Viwanou Gnassounou, Assistant Secretary-General, ACP Secretariat  [video]; Regis Meritan, European Commission/ EuropeAid  [video]; Sergi Corbalán, Fair Trade Advocacy Office  [video]; Michael Hailu Director of CTA  [video]

Panel 1: Responsible value chains, sustainable sourcing and Fair Trade
This panel with provide an overview of sustainable sourcing from a development perspective and the positioning of Fair Trade.

ChairViwanou Gnassounou, Assistant Secretary-General, ACP Secretariat 


– Sustainability of supply chains and fair schemes favorable to farmers
Aynur Mammadova, IISD Associate, SSI Team Member  [presentation|video]

– Unsustainable sourcing: facts and figures
Dr. Adrian de Groot Ruiz, Executive Director, True Price  [presentation|video]

– The Fair Trade market and consumers’ choice contribution to sustainable sourcing
Lily Deforce, Director, Fairtrade Belgium [presentation|video]

– Supermarket sourcing Fair Trade
Rosita Zilli, Deputy Secretary – General, Eurocoop  [presentation|video]

Debate panel 1 [video]

Panel 2: Scaling up successes in sustainable sourcing and Fair Trade
This panel will look at specific examples of successful businesses and PPPs in support of sustainable sourcing.

Chair: Bernd Lange, Chairman of the International Trade Committee of the European Parliament  [video]


– Fair Trade: a farmer’s led movement
Marike De Peña, Chair of Fairtrade International and Chair of the Latin American and Caribbean Network of Small Producer Organizations (CLAC)  [presentation|video]

– Example of B2B sourcing in Fair Trade
Frank Okyere, Kuapa Kokoo environmental and extension manager Fairtrade programme, Ghana   [presentation|video]
Charlotte Borger, Communications Director, 
Divine Chocolate, (UK)  [presentation|video]

– Example of a PPP promoting sustainable sourcing through Fair Trade
Fredrick Masinde, Business Development Manager, Undugu Fair Trade, Kenya  [presentation|video]

– Case study from the Fair Trade in the field
Abel Fernández CONACADO Commercial Manager, Dominican Republic  [presentation|video]

Debate panel 2 [video]

Concluding remarks: Fair Trade Advocacy Office, CTA [video]