Denarau Island, Fiji, 1-3 July 2015

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This Forum is linked to the Brussels Briefings organized by CTA, the European Commission, the ACP Group and Concord on key issues related to ARD in ACP countries. It will also bring some experiences from the Caribbean through the Intra ACP Agricultural Policy Programme. The Forum is organised by CTA, PIPSO and SPC and will be held at the Hotel Sofitel Denarau Island, Fiji, 1-3 July 2015.

Linking agriculture to tourism markets in Pacific

While highly diversified, Pacific Island Countries (PICs) share common challenges that impede their efforts to achieve balanced economic growth and sustainable food security. Major constraints comprise small size, geographic dispersion, vulnerability to natural hazards and vulnerability to external economic conditions. The Pacific Region is facing many region-wide challenges, including the impact of climate change, a pressing need to generate livelihoods and populations that are more and more consuming imported, highly refined foods, accompanied by decreased local food production and consumption. The consequences are an imminent public health crisis and risks for environmental collapse. (FAO, 2009).

The two productive sectors agriculture and tourism seem to offer the best opportunities for inclusive economic growth in several Pacific Island Countries and therefore the promotion of linkages between tourism and agriculture should help create economic opportunities; build resilience in rural communities; and improve sustainable development in both sectors. In spite of the fact that agriculture remains for most countries in the region the main source of livelihood for the majority of the population, its contribution to economic value added has generally declined over the last decade, whereas the tourism sector has seen significant growth. It has become the “life blood” for several of the small island fragile economies.

The agribusiness forum in Fiji will highlight successes in strengthening links between agriculture and tourism industries in the Pacific region.

About the Pacific Agribusiness Forum

The Agribusiness Forum is an annual initiative launched at the UN SIDS Conference held in Samoa in September 2014 by CTA and the Pacific Private Sector Organisation (PIPSO). The first 2015 edition is organized with the Secretariat of the Pacific Community (SPC) within the inaugural  Pacific Community Agritourism Week. The Intra-ACP Policy Agricultural programme is funding 13 experts from the Caribbean and the Indian Ocean.

Logos for Fiji Forum 2015

New ! articles on agribusiness in the Pacific


Background Note & Programme

Photos 1  | Photos 2

Biodata of Speakers


Pacific Agribusiness Forum News & Newsletter

1st Pacific Agribusiness Conference Outcomes

Additional materials:

BB. 37 Reader – Building resilience of SIDS through agricultural trade and agribusiness development

Capacity4Dev: Blog – Building Resilience of Small Island Economies


Ena Harvey, IICA
Howard Aru, DG for Agriculture, Vanuatu

Additional media coverage: ; ; ; agriculture.caitservicespng ; ; ; ; ; ; ; ; ; ; ; ; ; ;

Wednesday 1st July 2015 

Chair: Mereia Volavola, Chief Executive Officer , PIPSO

Opening remarks: Chris Addison, Senior Expert on Knowledge Management, CTA [Opening remarks]; Inoke Ratukalou, Director of the Land Resources Division, SPC; Renato Mele, Head of Operations, Delegation of the European Union for the Pacific; Klaus Stunzner, Chairman of PIPSO

Formal opening: Honourable Inia Seruiratu, Minister for Agriculture, Rural and Maritime Development & National Disaster Management, Ministry of Agriculture

Special guest:

What role for the agrifood private sector in the ACP-EU relations and 11th EDF?

H.E. Roy Mickey Joy, Chairman of the ACP Committee of Ambassadors and Ambassador of Vanuatu to the EU

Session 1 : Opportunities for the Pacific agrifood sector in tourism-related markets

This session will give an overview of the major trends in regional trade and the main tourism-related markets through the various perspectives of research, industry, government, finance


– Developing tourism-market opportunities for Pacific products and promoting trade

Michael Wong, CEO, Fiji Hotel and Tourism Association (FIHTA)

– MSG trade policy: opportunities for private sector and agribusiness development

Henry Sanday, Private sector development adviser, MSG Secretariat

– Linking policies on agriculture and tourism: the case of Vanuatu

Adela Aru, Principal Product Development Officer, Manager of Vanuatu Tourism, Ambassador Programme, Ministry of Tourism & Commerce, Vanuatu

– Product development to better reach new markets

Cate Pleass, Maketing Director, Pleass Global Limited

– Branding and labeling: key strategies for SIDS. The experience of the Caribbean.

Escipión Oliveira, Deputy Executive Director, CEDA  [Presentation]

– Going organic: a comparative advantage for the Pacific agritourism sector

Karen Mapusua, POETCom Coordinator

– Main drivers of agritourism in the Caribbean

Ena Harvey, Agritourism Specialist, IICA; Isolina Boto, CTA; Kevon Rhiney, Expert agritourism

Session 2: Linking agriculture and tourism: Learning from successes

This session will look at various models of linkages between the agrifood and tourism sectors which serve tourism-related markets.

Facilitator: Vili Caniogo, SPC

– Organic Farm to Table: creating a sustainable supply chain

Alberta Vitale, Associate Director and Kalais Stanley, Programme Manager, Women in Business Development Inc (WIBDI), Samoa

– Joe’s Farm: Providing vegetables & salads to the tourism- markets in Fiji

Michael Joe, Managing Director, Joe’s Farm [Presentation]

– Vanuatu Direct Ltd Essential and central supplier of fresh and value added food through a certified system to Vanuatu hospitality sector

Cornelia Wyllie, Vanuatu Direct

– Heilala Vanilla: branding and expanding markets

Jennifer Boggiss, CEO, Director, and Co Founder [Presentation]

– Tanna Coffee serves local and regional markets

Terry Adlington, Managing Director, Tanna Coffee, Vanuatu [Presentation]

Thursday 2nd July 2015

Session 2: Linking agriculture and tourism (cont.)

– Sustainable Denis Island : A Vertical Integration Success Story of Agriculture and a Five Star Holiday Resort, Seychelles

Guy Morel, Management and Marketing Expert; Gilbert Port-Louis, Seychelles Agricultural Agency

-Linking Agrifood sector to Tourism related markets – experiences from the Caribbean Network of Rural Women Producers

Carmen Nurse, Novella Payne, Caribbean Network of Rural Women Producers (CANROP)

Session 3: Linking fisheries to the tourism-related markets

Organiser and facilitator: Erik Rotsaert, Fisheries Expert [Presentation]

This session will show various models of linkages between the fisheries and tourism sectors in niche products (certified, ecolabelling…), aquaculture, and ranching sectors.

– What partnership between the tourist industry and the fisheries sector?

Georges Ringeisen, Executive Chef, The Grand Pacific Hotel *****, Fiji

– The Crab Company, Fiji

Dr Colin Shelley, Co-founder and Executive Director, The Crab Company of (Fiji) Ltd

-Supplies locally caught seafood to Fiji Island customers

Ronnie Hyer, FIJIFRESH Seafood

-Agribusiness Forum: Linking the Agrifood Sector to the Tourism-Related Markets

Reshika Kumar, Business Adviser, Market Development Facility

Session 4: The Chefs: the link between sustainable tourism, agriculture and cuisine

Organiser and facilitator: Chef Robert Oliver.

This session focuses on the need to upgrade farmers supply chains to larger hotels and resorts, stimulate demand of local products and its use by chefs who can promote ways to more creatively utilize local produce by the hospitality sector. It will illustrate how local food and local cuisine can be promoted in the tourism industry.

Robert Oliver, Chef, author and television presenter of Real Pasifik, Pacific

Shailesh Naidu, President, Fiji Chefs Association, Executive Chef, Outrigger

Chef Dane Saddler, Executive Chef, Caribbean Villa Chefs, Barbados

Ena Harvey, IICA agritourism expert

Session 5: Agrifinance: new opportunities for the agribusiness sector/ Partnerships and PPPs for entrepreneurship in Agritourism

Organiser and facilitator: Lamon Rutten, Manager, Policies, value chains and ICTs, CTA

– Tevita Madigibuli, General Manager Relationship & Sales, Fiji Development Bank

Ashleigh Matheson, Chief Risk Officer, Bank of the South Pacific

– Aseri Manulevu; Manager Business Finance, HFC Bank, Fiji

-Sashi Kiran, Founder and Director of FRIEND, Fiji

-Eugene Williams, Local Business Banking Manager, Westpac Bank
Just create the anchor

Session 6: Addressing the data gaps for Agribusiness/Agritourism

Organiser and facilitator: Chris Addison, Sr Coordinator Knowledge Management, CTA 

This session will share the work on agribusiness platforms being developed with CABA and PIPSO and the need to strengthen key business information and data for the SMEs and partners involved in the agribusiness sector. Some insights on the use of new technologies (i.e. drones) to build data will be shared as well as mapping farms with GPS and l inking to mobile app to build data.

– What data for agribusiness/agritourism?

Chris Addison, CTA and Stephane Boyera, ICT expert, Mereia Volavola, PIPSO and Vassel Stewart, CABA [Presentation]

Anna Fink, SPC Expert, Agricultural Statistics

– What tools and applications to collect, manage and use data locally?

Amiaifolau Afamasaga Luatua, Samoa Tourism Authority [Presentation]

– Use of Drones in the Agritourism sector 

Kevin Rotsaert, Skyward Industries Ltd, Fiji [Presentation]

– GIS & integrated data for sound business decisions

Faumuina F. Tafunai, WIBDI

Tracking Demand Dynamics of Agricultural Produce in the Seychelles: A Prerequisite for Strategy Formulation, Guy Morel, Management and Marketing Expert; Gilbert Port-Louis, Seychelles Agricultural Agency

– Wrap up and closure

Mereira Volavola, PIPSO; Chris Addison, CTA

-Closing remarks

H.E. Roy Mickey Joy, Chairman of the ACP Committee of Ambassadors and Ambassador of Vanuatu to the EU [Closing remarks]

Visit to Joe’s Farm in Nadi.

8 thoughts on “·1st Pacific Agribusiness Forum

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