More than 120 participants discussed traditional agricultural products (geographical indications or “GIs”) and other origin marketing tools in the context of ACP countries.
The event had three panels, which featured several prominent industry experts and thought leaders including representatives of the academia, of European institutions (DG Agriculture and Rural Development – European Commission, but also of African and international organizations as the African Regional Intellectual Property Organization (ARIPO), OAPI, WIPO, and Bioversity International,  the CARICOM Secretariat, and the ACP Secretariat.

The event touched upon important topics such as: existing global and regional frameworks for protecting geographical indications and traditional products, the Carribean experience in protecting agrifood products, or the leverage of GI potentials in the use of underutilized species.

Extra material:

• Programme
• Reader – extensive research on the topic
• Biodata of the speakers
• Photos from the event

Webstream:

The meeting was webstreamed, and the video registration can be viewed online at:
Part 1: http://www.ustream.tv/recorded/32850185
Part 2: http://www.ustream.tv/recorded/32852505

Presentations:

Below, you can consult the presentations made by the speakers, by clicking on the word “presentation” corresponding to each individual panelist:

Panel 1: Protecting value by marketing tradition and origin:
This session discussed the various frameworks and tools to secure value for producers by protecting and preserving the attributes of origin and tradition of agricultural and food products.
Chair: Olusola Ojo, Expert Sustainable Economic Development and Trade, ACP Secretariat

Panellists:
1. Johann Kirsten, Head, Dept of Agricultural Economics, University of Pretoria: “Overview of origin-linked agricultural products and initiatives of interest to ACP countries” [Presentation]

2. Marie-Paule Rizo, Head, Industrial Design and Geographical Indications Law Section, WIPO : “Existing global and regional legal frameworks for origin-branding, and protecting geographical indications and traditional products” [Presentation]

3. Bernard O’Connor, O’Connor European Lawyers: “GIs and other instruments for protecting producers’ assets in the origin and tradition of their products: factors of success in ACP countries” [Presentation]

4. Astrid Gerz, GI Expert, REDD: Evaluation and feedback mechanisms on impact of geographical indications [Presentation]

Panel 2: Proven successes on origin-linked agrifood products:
This panel reviewed the potential of origin-linked  tools for ACP producers based on successes, including looking at sustainability factors.
Chair: Francis Fay, Deputy Head of Unit, DG Agriculture & Rural Development, European Commission

Panellists:
1. Getachew Mengistie Alemu, Intellectual Property  Consultant & Attorney, Ethiopia:  “Successes in GIs and other forms of protection in Africa and lessons learned” [Presentation]

2. John Malcolm Spence, Senior Coordinator, Intellectual Property Issues, CARICOM Secretariat: “The Caribbean experience in protecting agricultural and agrifood products” [Presentation]

3. Stefano Padulosi, Senior Scientist, Marketing Diversity, Bioversity International: “Promoting agrobiodiversity: leveraging GI potentials in the use of underutilized species” [Presentation]

4. Marie Antoinette Haba, Head of cooperation and development, Ministry of Agriculture and focal point on GIs of OAPI: “Lessons learned from the process  of registering a GI in coffee from Mont Ziama, Guinée” [Presentation]

5. Anselme Bakudila Mbuta, Slow Food Studies Centre, Italy: “Linking food traditions and education: the experience of Slow Food and Terra Madre Network” [Presentation]

This event marked the 31st edition of the Brussels Development Briefings – a regular event organized in Brussels by CTA – in collaboration with the European Commission, the ACP Group, and other partners – on key issues and challenges for rural development in the context of EU/ACP cooperation.

The Blue Mountain coffee – from Jamaica – is one of the best known GI in the CaribbeanAuthor: Mario Roberto Duran Ortiz
Source: http://en.wikipedia.org/

The Briefing will take place on Wednesday 15th May 2013 (9h00-13h15) at the ACP Secretariat, room C.
The address of the venue is: 451 Avenue Georges Henri, 1200 Brussels

• Programme of the Briefing
• Reader

The Briefing will discuss traditional agricultural products (geographical indications or “GIs”) and other origin marketing tools in the context of ACP countries. It will raise awareness of the opportunities and challenges posed to origin-based marketing, and encourage information and expertise exchange on proven successes on protection and promotion of GIs.
The first session will look at different ways of preserving traditional knowledge: frameworks, processes and tools, and will discuss the various uses and tools to protect and preserve traditional agricultural and food products, as well as their added value in terms of quality, reputation, competitiveness, profitability and support to biodiversity. Another session will review the potential of origin-linked tools for ACP producers, by focusing on sustainability factors. The meeting will conclude with some key future actions in support to ACP countries.

The event will feature several prominent industry experts and thought leaders including Fernando Dos Santos, Director General of the African Regional Intellectual Property Organization; Alhaji Muhammad Mumuni, Secretary-General of the ACP Secretariat, Loretta Dormal-Marino, Deputy Director-General for International Affairs in DG Agriculture and Rural Development, European Commission; Johann Kirsten, Head, Dept of Agricultural Economics at University of Pretoria; Marie-Paule Rizo, Head, Industrial Design and Geographical Indications Law Section in WIPO; Bernard O’Connor, from O’Connor European Lawyers; John Malcolm Spence, Senior Coordinator, Intellectual Property Issues in the CARICOM Secretariat; Stefano Padulosi, Senior Scientist, Marketing Diversity at Bioversity International; Marie Antoinette Haba, Head of cooperation and development in the Ministry of Agriculture of Guinea and focal point on GIs of OAPI ; Anselme Bakudila Mbuta, Slow Food Studies Centre, Italy.

The Brussels Briefing is organized by the Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission’s Directorate-General (DG) for Agriculture and Rural Development, and Development and Cooperation, as well the ACP Secretariat, and Concord.

Background:

The variety of products originating from ACP countries, together with studies showing evidence of consumer interest in GIs both in developed and developing countries’ consumers1, demonstrate that the
protection of traditional agricultural products has the potential to become an opportunity for sustainable development in ACP countries. This potential for development of GIs in ACP countries is illustrated especially by the increasing global marketing of specialty coffees. In the Caribbean, “Blue Mountain coffee” from Jamaica is protected as a GI. This product has built its way back from notoriety as a low-quality producer to one of the most remunerative GIs with strong state support.
In 2013, sixteen African countries (members of OAPI – Organisation africaine de la propriété intellectuelle) are to recognize the first three foodstuff products as Protected Geographic Indications (PGIs): Penja pepper, Oku honey and Ziama-Macenta coffee. Moreover, the signature in November last year of the cooperation between the European Commission and the African Regional Intellectual Property Organization (ARIPO) to help improve the protection of traditional agricultural products (geographical indications or “GIs”) in the 18 ARIBO member countries represents another important indicator of the growing interest on the topic in developing countries.

Find out more: Press release

Registration

You can already register by sending a message to boto@cta.int, or filling in the form on the right.
The Briefing will be fully webstreamed in English and French (the link will be posted online on the day of the event).

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